The main reason for registering more domain names is to enhance your online identity by registering abbreviations, variations and positioning statements (slogans) that say something about your organisation, your products, your brand or even a special offer that you might be considering.

The key advantage of this approach is that you are effectively creating many different doorways for customers to walk in to your on-line business. By registering misspellings, plurals and hyphenated versions of your identity you are also ensuring that other businesses cannot hijack your identity or worse, your customers.